PR & Reputation Management

First impressions count. From micro-influencers to mass media, shaping the perceptions of your brand through creative and measurable communication is critical to your future success.


unique online visitors to the Mail Online every month


of consumers trust online reviews as much as personal recommendations


of consumer read online news and reviews before making a purchase


of people in Ireland download online news stories


unique online visitors to the Mail Online every month


Harness the power of data, technical excellence, content creation, and outreach to earn authority, trust, and credibility with search engines. Align to commercial objectives and craft for the target audience. Maximise visibility, customer acquisition, and revenue.


Listen, respond

Data drives all points of a successful digital PR strategy, from crafting creative solutions through to applying intelligent execution strategies and ultimately measuring their impact.

We’re all bombarded with information on a daily basis, so knowing what to apply to your communications is vital. But how do you figure out which information to present to your audience? Which angle should you approach it from, and which method is most effective?

Our PR specialists watch everything and share the best findings with you to create the most successful campaigns. We take the time to really understand your audience, what makes them tick, where and how they consume their information, and what is most likely to positively affect their perceptions and behaviours. It’s our job to know your audience better than you.


Take control

Whether the goal is increasing your brand or product awareness, cultivating better perceptions of your business, or you simply want to see spikes on your website engagement, you need to be able to see and report on the impact your PR campaign is having.

But what if you could do more than just see how many people are noticing your communications? What if you could see what your audience is discussing off the back of them and react in a way that builds a positive brand image?

Tech applications not only drive our ability to talk on your behalf, but allow us to listen, understand, and apply the findings to maintain the performance that drives success beyond tomorrow. Utilising bespoke tools and introducing industry-first, sentiment-led measurement metrics, we ensure your PR and communications are returning a tangible and measurable return on investment.


Shape perceptions

Whether it’s eye-opening creative solutions that demand mass media attention or the careful crafting of a considered and accountable response to an unforeseen issue, creativity is the backbone of PR.

Competition for attention online is fierce, so ensuring your message resonates is vital. You must find the balance between boosting your brand’s reputation and sculpting a creative, memorable response that demands your audience’s attention.

We deliver performance-enhancing solutions for both consumer and corporate-facing businesses. We start the creative process with rigorous, data-driven insights, so the stories we create not only stand out from the crowd but also hit your target audience in a relevant manner. Maintaining your core business objective remains vital throughout this process so that, as a partnership, everybody around the table knows the ideas are going to drive business performance.


Deliver to plan

No campaign is complete without a solid plan as its foundation. The best plans don’t just look at what has happened – they look to the future. Being able to blend the lessons of the past with the brand aspirations of the future requires an intelligent, data-driven style of creativity.

Using our array of custom software, MWi can create digital PR and communications strategies that resonate with your audience, positively affect awareness, and influence behavioural change. At the helm of our PR services are smart, experienced team members who bring years of strategic PR agency experience, and a killer media contacts book to the table. Our PR team adopts a ‘newsroom’ culture, meaning it is consistently on top of breaking news stories. Applying this deep PR and communications knowledge drives our strategic approach to make sure campaigns do more than just work – they secure success today and tomorrow.


Over the past 15 years, the MWi Group has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.



Interested in finding out more about how we deliver outstanding results? Speak to our experts today.