Media Planning & Buying

The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital communications through more channels than ever. Embracing these channels first will accelerate your future success.


the number of TV ad impacts last year


is the number of times a person switches back and forth between devices within an hour


of people say that they were more likely to engage with an ad that was tailored to them


was spent on digital ad spend in Ireland in 2020


the number of TV ad impacts last year


Combine online and offline data to define an audience-led media strategy. Maximise reach and frequency of messaging across all digital channels, effectively targeting customers from exposure to conversion.



Advertising has evolved. Gone are the days of simply showing off your product to an undetermined audience – now, marketing needs to be efficiently targeted to the most valuable audiences for your business, using data analysis and media planning.

Without effective use of data, your business will struggle to identify key times and demographics for your adverts. It can be difficult to link up your media offerings with your existing marketing campaign too, but failure to do so will result in a disjointed customer journey.

We reimagine traditional media planning and buying with a digital-first approach, accessing mass-broadcast platforms with targeted digital communications. Through channels like Spotify and Sky AdSmart, we can use data to refine and monitor all of your marketing activity, crafting an always-present advertising campaign that works both offline and online.



There are so many platforms for your business to utilise, from TV and YouTube to podcasts and out-of-home. These varied channels can help you reach audiences you hadn’t previously considered.

It’s all well and good knowing these channels exist, but figuring out how to make them a cost-effective option for your business can be a challenge. Which channels will serve you best? Which platforms are your audience using the most? The answers may surprise you.

MWi media planning specialists analyse how your audience interacts with every platform and message. Whether it’s TV, radio, out-of-home, or online streaming, we place you in front of your target audience using geographic location, purchasing history, and everything in between. We help you to extend your reach, getting your advertising in front of brand-new, hyper targeted audiences.



Adverts aren’t just watched; they are experienced. A good media offering is noticed, but a great media offering is remembered. This is where creativity comes into play.

Figuring out how to elevate your media from good to great is a challenge in and of itself. Not only do you need to get your message across, but you need to deliver it in a memorable, noticeable way.

Our media planning experts create tailor-made content designed around micro-targeted messages. We can target your various audiences by location, values, and demographic, ensuring each offering orbits their interests.



Immersive media can support a wide range of differing objectives from recruitment and footfall to digital conversions. With a strong strategy in place, digital media planning will drive growth for your business.

Effective media planning and buying strategies need to consider more than just your current audience and channels. Businesses need to navigate and predict future trends, interests, and opportunities to be the first to step out in front of their audience.

MWi can amplify your digital communications with greater targeting capabilities. Embrace the opportunities to blend these channels first, and accelerate your brand’s recognition into your future customers’ minds.


Over the past 15 years, the MWi Group has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.



Interested in finding out more about how we deliver outstanding results? Speak to our experts today.